Claude AI skill
Press Release Writer
Write press releases that get picked up.
Takes your news and produces a complete press release in AP style format with a compelling headline, dateline, lead paragraph, body, boilerplate, and contact block — structured for maximum pickup.
What you get
Here’s what Claude makes for you with this skill.
AP-style formatted press release
Headline + subheadline
Strong lead paragraph (the 5 Ws)
Body with quotes framework
Company boilerplate
Contact information block
What you tell Claude
Have these ready and the skill does the rest.
- What you are announcing (product launch, milestone, award, partnership, event)
- Your company name and a brief description
- A quote from a key person at your company
- The announcement date and any relevant details
Who it’s for
Small business owners, startup founders, PR beginners, and anyone who wants media coverage without hiring a PR firm for every release.
What you download
One ZIP with the skill and a PDF install guide with step-by-step setup and sample prompts.
How it works
No tech skills needed. It takes about two minutes.
- Unzip your download. Inside you’ll find the skill file and its own install guide with sample prompts.
- Add it to Claude. Open claude.ai, click Customize, then Skills. Click +, then Create skill, then Upload a skill. Pick the file and make sure its toggle is on.
- Try it. Start a new chat and paste the first sample prompt from your guide. Swap in your own details and go.
You’ll need: a Claude.ai account with Code execution turned on in Settings → Capabilities. Skills need this switch.
Questions
The things people ask most before they buy.
Do I need a paid Claude plan?
No. Skills work on every Claude plan, so you don’t need to upgrade. You just need Code execution turned on in Settings → Capabilities. On a Team or Enterprise plan, your admin turns it on.
Is it good for beginners?
Yes. No tech skills needed. The skill comes with a step-by-step install guide and sample prompts, and you talk to Claude in plain English.
Can I use it on my phone or tablet?
Yes. You add the skill once on claude.ai or in the Claude desktop app. After that it’s part of your Claude account and ready in your chats, including on your phone or tablet.
How do I get my files?
Your download is ready right after checkout, and the store emails you the link too.
Also in the Marketing Starter Pack.
Get this skill plus 6 more marketing skills in one download.
Questions about your order? Email support@thelilystudio.com.