Claude AI skill
Business Positioning Document
Get clear on what makes you different — and how to say it.
Analyzes your business, competitors, and target audience to produce a positioning document that becomes the foundation for all your marketing, messaging, and sales conversations.
What you get
Here’s what Claude makes for you with this skill.
Positioning statement
The single sentence that defines you.
Target customer definition
Key differentiators (what sets you apart)
Value proposition
Competitive frame of reference
Messaging pillars
What you tell Claude
Have these ready and the skill does the rest.
- Your business name and what you do
- The skill will conduct a positioning interview — answer the questions as they come
- No prep needed — just show up ready to talk about your business
Who it’s for
Entrepreneurs, coaches, consultants, and small business owners who feel like they're blending in with the competition and need a clear, ownable position in their market.
What you download
One ZIP with the skill and a PDF install guide with step-by-step setup and sample prompts.
How it works
No tech skills needed. It takes about two minutes.
- Unzip your download. Inside you’ll find the skill file and its own install guide with sample prompts.
- Add it to Claude. Open claude.ai, click Customize, then Skills. Click +, then Create skill, then Upload a skill. Pick the file and make sure its toggle is on.
- Try it. Start a new chat and paste the first sample prompt from your guide. Swap in your own details and go.
You’ll need: a Claude.ai account with Code execution turned on in Settings → Capabilities. Skills need this switch.
Questions
The things people ask most before they buy.
Do I need a paid Claude plan?
No. Skills work on every Claude plan, so you don’t need to upgrade. You just need Code execution turned on in Settings → Capabilities. On a Team or Enterprise plan, your admin turns it on.
Is it good for beginners?
Yes. No tech skills needed. The skill comes with a step-by-step install guide and sample prompts, and you talk to Claude in plain English.
Can I use it on my phone or tablet?
Yes. You add the skill once on claude.ai or in the Claude desktop app. After that it’s part of your Claude account and ready in your chats, including on your phone or tablet.
How do I get my files?
Your download is ready right after checkout, and the store emails you the link too.
Also in the Business Strategy Pack.
Get this skill plus 6 more skills in one download.
Questions about your order? Email support@thelilystudio.com.